Predictive marketing works by taking all the data in the world – from both internal such as CRM and digital marketing automation, and external such as blogs, websites, social media channels, etc. sources and applying modern data science to questions such as:
• Who is my future customer?
• How do I convert them?
• How do I find more of these ideal customers?
Predictive marketing may feel foreign to marketers, predictive analytics is recognized as the wave of the future when it comes to uncovering fresh insights into the prospect and customer base. After all, by taking advantage of the democratization of data science and applying new technology tools to the wealth of data at their disposal, marketers can now discover new buyer insights. In turn they can better predict how prospective buyers and existing customers will respond to messages, offers, and interactions using a ground-breaking method called predictive lead generation.
It’s no wonder that predictive analytics is emerging as central to the modern marketing organization. By leveraging data science to make sense of all the data in their midst, leading B2B marketers are marketing and selling more intelligently.
• Who is my future customer?
• How do I convert them?
• How do I find more of these ideal customers?
Predictive marketing may feel foreign to marketers, predictive analytics is recognized as the wave of the future when it comes to uncovering fresh insights into the prospect and customer base. After all, by taking advantage of the democratization of data science and applying new technology tools to the wealth of data at their disposal, marketers can now discover new buyer insights. In turn they can better predict how prospective buyers and existing customers will respond to messages, offers, and interactions using a ground-breaking method called predictive lead generation.
It’s no wonder that predictive analytics is emerging as central to the modern marketing organization. By leveraging data science to make sense of all the data in their midst, leading B2B marketers are marketing and selling more intelligently.